Danielle the Dating Coach
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THE BELOW COACHES ARE RULES COACHES
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THE RULES BOOK IS THE MOST IMPORTANT ITS WHER IGOT CERTIFIED AND MY PHILOSOPHY
WEBSITE GOALS
1. Highligjht my brand of the type of dating coaching
2. Buildx trust by having client testimonies, my certifications, my about section (testimony) and The Rules book -history and celebrities
3. Generate leads, encouraging actionlike filling oiut a form or signing upn for the free 15 minute consultation
4.Educate my audiance, blogs, videos or FAQs to demonstrate expertise
5. Enhance customer service, live chat, support groups, self help resources
6. Boost online visibility, optimize for search engines and mobile visitors
BRANDING GUIDE-DANIELLE THE DATING COACH
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Brand Identity
Brand Name
Danielle The Dating Coach
Tagline Options
Style ---Tagline
|Empowering ,"Stop Chasing. Start Attracting."
Aspirational ,"Become the Woman Men Commit To."
Results-Focused ,"Date Smarter. Love Better."
Transformational , "From Situationships to Soulmates."
Confident "You Are the Prize."
Strategic ,"Strategic Dating for Lasting Love."
Color Palette (Pastel & Feminine)
Color , Hex Code , Use For
Blush Pink--`#F8D7DA` ,Primary brand color, backgrounds
Soft Lavender-- `#E6D8F2` ,Accents, highlights
Mint Green, `#D4EDDA` , Call-to-action buttons, success messages
Cream/Ivory, `#FFF8F0` ,Website background
Dusty Rose** | `#D4A5A5` ,Headers, emphasis
Charcoal--`#4A4A4A` | Body text
Typography
| Type,Font Suggestion, Use For
Secondary (Sans-Serif), Lato, Montserrat, Poppins , Body text, buttons
Accent (Script), Pinyon Script, Great Vibes ,Special quotes, highlights
Brand Voice & Tone
Voice Characteristics,
Trait , Description
Warm & Supportive Like a wise best friend who genuinely cares
Empowering, Builds women up, never tears them down
Sophisticated, Elegant, polished, professional
Relatable, You've been there too—you understand
Tone Examples
Don't say:Men are trash and you deserve better."
Do say:"You deserve a man who pursues you with intention."
Don't say:"Just be yourself and hope for the best."
Do say:"Be your best self—and let him earn access to your time."
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Key Brand Messages
Core Beliefs
1. You are the prize. Every strategy starts with knowing your worth.
2. Boundaries create attraction. The right man will rise to the occasion.
3. Strategic dating isn't manipulation.*It's self-respect in action.
4. Great love is worth waiting for. Patience leads to commitment.
5. This approach works. 2 million women and 27 languages can't be wrong.
Phrases to Use Often
- "Let him pursue you."
- "Create space for desire to grow."
- "Mystery is magnetic."
- "Date with intention."
- "You teach people how to treat you."
- "Stop over-functioning in relationships."
Visual Style & Imagery Photo Style
- Soft, natural lighting
- Feminine, elegant settings (cafes, gardens, cozy interiors)
- Confident women smiling or in thoughtful poses
- Romantic but not overly cheesy
- Diverse representation
Graphic Elements
- Soft rounded shapes (no harsh edges)
- Delicate line art (hearts, flowers, feminine silhouettes)
- Gold foil accents for luxury feel
- Watercolor textures
Avoid
- Overly sexy or provocative imagery
- Desperate or sad-looking women
- Harsh, bold colors
- Cluttered designs
Social Media Branding
Instagram Aesthetic
- Cohesive pastel feed
- Mix of: quotes, tips, personal photos, client wins
- Consistent fonts and colors on graphics
Content Pillars
Pillar , Example Content
Education "Why you should never double-text"
Inspiration Quotes about self-worth and love
|Personal Your story, behind-the-scenes
|Transformation Client success stories
Engagement Polls, Q&As, "What would you do?"
Hashtags to UsE
#DatingCoach #TheRules #DatingAdvice #RelationshipCoach
#ModernDating #LoveCoach #DatingTips #SelfWorth
#HealthyRelationships #AttractLove #SingleWomen
#DatingStrategy #RelationshipGoals #FindingLove
Brand Mission Statement
"Empowering women to transform their love lives through time-tested, strategic dating principles that prioritize self-worth, create magnetic attraction, and lead to lasting, committed relationships."
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Brand Positioning Statement
"Danielle The Dating Coach helps single women who are tired of dead-end dating and situationships transform their love lives using The Rules—a proven, bestselling methodology that creates magnetic attraction, healthy boundaries, and lasting commitment. Unlike mainstream advice that leaves women confused, Danielle offers a clear, step-by-step system backed by decades of success stories worldwide."
Quick Brand Checklist
Use this to ensure consistency across all platforms:
Using brand colors consistently
Using approved fonts
Voice is warm, confident, and empowering
Imagery is feminine, elegant, and aspirational
Tagline appears on key materials
Mission aligns with "The Rules" philosophy
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